Nike PhotoID
16 06 2008
My buddy at AKQA alerted me to this - Nike PhotoID allows users to take a photo of anything they like on their mobiles, and via photo recognition, the two dominant colours in that image will be used to create a pair of Nike Dunk high-tops. An image of the shoes is sent back to your phone, along with a unique code that can be used to buy the trainers online. Simple but rather cool use of the mobile as a personalisation engine. Sweet.
