This is a cool idea - flickr won’t let me grab an image to post so you’ll just have to trust me that it’s worth clicking on 
Thanks to Mal for drawing my attention to it.
Could this be sleeveface for the masses?
As per my previous post, I’ll be DJing with my good mate Dan Cat (Catz) at Aquarium right next to Old Street tube station. Headliners will be ANdre Crom from Berlin and Mistress De Funk from Radio 1. Should be a great laugh, the last one was brilliant 
Can’t wait to play at Catz Musik @ Aquarium this Friday night, if you’re in the neighbourhood maybe see you there
Billed as the largest product positioning deal ever, Samsung Sellout! has just launched in the states. Subtle it ain’t, but that’s part of the charm of this UGC campaign from Samsung - stick the Samsung Instinct phone into one of your home movies (using a transparent video tool as punters are unlikely to own the new phone yet), post it on YouTube, and if you’re one of the first 1000 chosen, you get $20.
On the surface it sounds like an awful idea to me, but the humour kind of makes it work. Not sure it’s quite right for a high-end phone brand though.
Congrats to our ultra talented Saint Creative Partners David Gamble and Simon Labbett for making it in to the Hospital Club 100, they came in at a very impressive 66th. Nicely chaps.
I am regularly impressed with the people at Penguin UK for their willingness to embrace new ways of telling stories. First there was their wiki-book experiment A Millions Penguins that invited mass-collaboration to create a slightly schizoid tale.
Then came We Tell Stories - a project that took six respected authors and challenged them to add dynamism into traditional writing through the use of social media and twitter, googlemaps and live online writing sessions.
So I was impressed again when I noticed a number of blank covered books in my local bookshop that invites readers to create their own cover designs for classic stories. Perhaps less geeky than their previous experiments, but the first (as far as I can tell) that marries their traditional publishing business with a experience co-creation concept. The project, called My Penguin, invites readers who have created covers to share their work online to sit alongside celebrity efforts from Beck, Razorlight and Ryan Adams. Sweet.
And if you get bored designing book covers why not design a tshirt for Boxfresh and win stuff (judged by the Boxfresh community, natch).
