think native

Being sold in as a way of discovering music you forgot you have (a compelling proposition when you’ve got a few weeks worth of continuous music on your harddrive), the new Genius function in iTunes 8 uses the listening behaviour of all (opted-in) iTunes listeners over time to create an recommendation engine integrated into the media player itself. This engine draws songs from your library that ‘go well together’ with a 1-click playlist set up. The new iPods will allow you to do this on the go too.

Pretty sweet, looking forward to trying it out, though I suspect it’ll get better with time rather than being great from the start.

Here’s a nicely done piece of content (*studiously avoids the word ‘viral’*) to promote caterer.com, a jobs website. Not sure what the ins and outs are legally when nicking Gordon Ramsay’s ‘brand’ (they could argue it’s a parody I guess), but hey it’s still funny!

 Genius.