Apple vs Microsoft: Fight fight fight!
20 10 2008Not since the Cola wars of the 80s do I remember such blatant and aggressive competitive ad campaigns coming out from two bitter rivals. Isn’t it fun to watch them pull ponytails and scratch each other’s eyes out?
Of course it all began here:
Then lately it’s Microsoft’s slightly desperate sounding rebuttal:
The latest smackdown move from Apple feels a little petty, but it’s still pretty funny:
Your move, Gatesy.
I hope Microsoft and Apple successfully manage to poke each other’s eyes out…facing-off in such a high profile and incredibly expensive way makes them both look very small (the opposite of the ‘big i am’ that they’re trying to achieve). I reckon they should spend their emotional energy & cash innovating - that’s where the fight really belongs.
Absolutely.. but at the risk of sounding like a mac fanboy (a high risk), the last ad from Apple was only distributed virally rather than via prime time media buys; and I’ve seen a hell of a lot more innovation from them than from Gatesy’s crew (MS surface and Photosynth notwithstanding)..
*waves flag*