Comments on: Apple vs Microsoft: Fight fight fight! http://thinknative.net/2008/10/apple-vs-microsoft-fight-fight-fight/ thoughts on brands, advertising and culture in a connected world Thu, 29 Jul 2010 11:07:20 +0000 http://wordpress.org/?v=2.5.1 By: Mark http://thinknative.net/2008/10/apple-vs-microsoft-fight-fight-fight/#comment-28 Mark Fri, 12 Dec 2008 10:14:26 +0000 http://thinknative.net/?p=43#comment-28 Absolutely.. but at the risk of sounding like a mac fanboy (a high risk), the last ad from Apple was only distributed virally rather than via prime time media buys; and I've seen a hell of a lot more innovation from them than from Gatesy's crew (MS surface and Photosynth notwithstanding).. *waves flag* Absolutely.. but at the risk of sounding like a mac fanboy (a high risk), the last ad from Apple was only distributed virally rather than via prime time media buys; and I’ve seen a hell of a lot more innovation from them than from Gatesy’s crew (MS surface and Photosynth notwithstanding)..

*waves flag*

]]> By: sirzz http://thinknative.net/2008/10/apple-vs-microsoft-fight-fight-fight/#comment-27 sirzz Thu, 11 Dec 2008 14:28:46 +0000 http://thinknative.net/?p=43#comment-27 I hope Microsoft and Apple successfully manage to poke each other's eyes out...facing-off in such a high profile and incredibly expensive way makes them both look very small (the opposite of the 'big i am' that they're trying to achieve). I reckon they should spend their emotional energy & cash innovating - that's where the fight really belongs. I hope Microsoft and Apple successfully manage to poke each other’s eyes out…facing-off in such a high profile and incredibly expensive way makes them both look very small (the opposite of the ‘big i am’ that they’re trying to achieve). I reckon they should spend their emotional energy & cash innovating - that’s where the fight really belongs.

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