think native

You’ve got to love the Monty Python boys, apart from being madder than a box of frogs and funny as hell, they’re also pretty savvy guys.

In a rather amusing video, they’ve announced that pretty much the full library of Monty Python skits will be posted to a dedicated YouTube channel, in high quality video. So you’ll be able to watch Monsieur Creosote eating that last wafer thin mint, or the rapid demise of the killer rabbit via holy handgrenade as many times as you like, gratis.

And by offering such a smorgasbord of free content, the team hope to generate more sales of their DVDs. They, like many other content owners have realised that you can’t beat ‘em, so you might as well join ‘em, taking advantage of free distribution and brand building to generate sales.

Read Chris Anderson’s theory on Freeconomics here