This is a cool idea - flickr won’t let me grab an image to post so you’ll just have to trust me that it’s worth clicking on 
Thanks to Mal for drawing my attention to it.
Could this be sleeveface for the masses?
I am regularly impressed with the people at Penguin UK for their willingness to embrace new ways of telling stories. First there was their wiki-book experiment A Millions Penguins that invited mass-collaboration to create a slightly schizoid tale.
Then came We Tell Stories - a project that took six respected authors and challenged them to add dynamism into traditional writing through the use of social media and twitter, googlemaps and live online writing sessions.
So I was impressed again when I noticed a number of blank covered books in my local bookshop that invites readers to create their own cover designs for classic stories. Perhaps less geeky than their previous experiments, but the first (as far as I can tell) that marries their traditional publishing business with a experience co-creation concept. The project, called My Penguin, invites readers who have created covers to share their work online to sit alongside celebrity efforts from Beck, Razorlight and Ryan Adams. Sweet.
And if you get bored designing book covers why not design a tshirt for Boxfresh and win stuff (judged by the Boxfresh community, natch).
The Moleskine is reputedly (or is that ‘allegedly’) the notebook of choice for artists and writers, counting Picasso, Matisse and Hemingway among its owners. Of course it’s hard to see the real history of the brand through the slightly smokey marketing but that hasn’t stopped them amassing a loyal and creative fanbase.
I came across this group in Flickr, mainly because one of our painfully talented designers at Saint is a contributor (and definitely one of the best).
http://www.flickr.com/groups/moleskinerie/
Proof that we don’t need to leave old ways of creativity behind in order to share and build communities online - it’s dedicated to beautiful examples of Moleskine notebook pages: sketches, collages, in some cases just delighting in the handwritten word in this era of digital type.
Here’s one of my favourites:
And more here from Rob.
