think native

Not since the Cola wars of the 80s do I remember such blatant and aggressive competitive ad campaigns coming out from two bitter rivals. Isn’t it fun to watch them pull ponytails and scratch each other’s eyes out?

Of course it all began here:

Then lately it’s Microsoft’s slightly desperate sounding rebuttal:

The latest smackdown move from Apple feels a little petty, but it’s still pretty funny:

 Your move, Gatesy.

Here’s a nicely done piece of content (*studiously avoids the word ‘viral’*) to promote caterer.com, a jobs website. Not sure what the ins and outs are legally when nicking Gordon Ramsay’s ‘brand’ (they could argue it’s a parody I guess), but hey it’s still funny!